Roofing · Nationwide
Every roof leak in the valley calls the same night.
Roofing demand here arrives in bursts. It is quiet for five weeks, then a monsoon cell moves through Mesa at 9 PM and your phone takes a month of calls in one evening. Most of those callers lead with an insurance question and most will not decide for weeks, so the work is capturing them and getting the details down while the ceiling is still wet.
- Customer at 21:26: storm last night and now theres a wet spot on the ceiling in the back bedroom
- Zenith at 21:27: Ironwood Roofing, sorry we missed your call. Is it dripping right now, or is it a stain that has stopped spreading?
- Customer at 21:27: just a stain but it got bigger today. is this something insurance covers
- Zenith at 21:28: Claims depend on your policy and the cause, so Ryan will go through that on site instead of me guessing. The inspection is free and takes about 30 minutes.
- Customer at 21:28: ok can someone look at it this week
- Zenith at 21:29: Thursday and Friday are open. Pick a time here: ironwoodroofing.com/book
That storm night produced 34 calls. Nobody triaged them by hand.
Storm demand does not arrive politely
- One cell over the East Valley can put a month of calls on your phone in a single evening.
- Half the callers open with an insurance question that a voicemail greeting cannot begin to answer.
- The quote cycle runs weeks, so a lead you never replied to is a lead a competitor is following up on.
- Your crews start at 5 AM to beat the heat, which is exactly when last night's storm callers try again.
What a roofing phone actually asks for
Ten call types. Storm season pushes these five to the top of the list.
- Emergency
An active drip during a storm is flagged and emailed to you, and the customer is told you will call.
- Book a job
The ask is almost always a free inspection. That is a booking page, not a ten minute phone call.
- Price question
Repair ranges from your list, without committing you to a number on a roof nobody has walked yet.
- Financing
Storm season buyers ask about payment terms before they ask about shingles.
- Job status
A quote cycle measured in weeks generates a lot of where are we calls. Those get answered too.
We watch the same cells you do. When one moves across Mesa at 9 PM we know exactly what your phone is about to do. We work with businesses anywhere in the US. Zenith is software and messaging, so there is no service radius.
Roofing questions we get asked
Most of my storm calls ask about insurance. Can it handle that?
It does not give claim advice, because that depends on the policy and the cause of the damage. It captures the address, the damage and when it started, tells the customer you will cover the claim question during the inspection, and emails you the lead.
A monsoon can put 30 calls on my phone in one night. Does it keep up?
Yes. Each caller gets a reply in less than 30 seconds no matter how many are ahead of them, because nothing waits on a person. In the morning you have a written summary of each lead rather than 30 voicemails to sit through.
Our quote cycle runs weeks. Does a text thread help with that?
The first reply is what gets you onto the shortlist. Zenith answers the opening questions, sends your booking page for the inspection, and hands you the caller's own words, so your follow-up two weeks later references what they actually said.
15 minutes. Bring your call log.
We'll count what you actually missed last month and tell you what it cost. If it's not worth fixing, we'll say so.
Or go break the demo first. It costs you nothing to test.